Wednesday, December 28, 2011

How good are your communication skills?

Communication skills are some of the most important skills that you need to succeed in the workplace.
We talk to people face to face, and we listen when people talk to us. We write emails and reports, and we read the documents that are sent to us. Communication, therefore, is a process that involves at least two people – a sender and a receiver. For it to be successful, the receiver must understand the message in the way that the sender intended.
This sounds quite simple. But have you ever been in a situation where this hasn't happened? Misunderstanding and confusion often occur, and they can cause enormous problems.
If you want to be an expert communicator, you need to be effective at all points in the communication process – and you must be comfortable with the different channels of communication. When you communicate well, you can be very successful. On the other hand, poor communicators struggle to develop their careers beyond a certain point.
Detailed Interpretation
Whenever you communicate with someone else, you and the other person follow the steps of the communication process shown below.

Before you start communicating, take a moment to figure out what you want to say, and why. Don't waste your time conveying information that isn't necessary – and don't waste the listener or reader's time either. Too often, people just keep talking or keep writing – because they think that by saying more, they'll surely cover all the points. Often, however, all they do is confuse the people they're talking to.
To plan your communication:
  • Understand your objective. Why are you communicating?
  • Understand your audience. With whom are you communicating? What do they need to know?
  • Plan what you want to say, and how you'll send the message.
  • Seek feedback on how well your message was received.
When you do this, you'll be able to craft a message that will be received positively by your audience.
Good communicators use the KISS ("Keep It Simple and Straightforward") principle. They know that less is often more, and that good communication should be efficient as well as effective.

Encoding – Creating a Clear, Well-Crafted Message

When you know what you want to say, decide exactly how you'll say it. You're responsible for sending a message that's clear and concise. To achieve this, you need to consider not only what you'll say, but also how you think the recipient will perceive it.
We often focus on the message that we want to send, and the way in which we'll send it. But if our message is delivered without considering the other person's perspective, it's likely that part of that message will be lost. To communicate more effectively:
  • Understand what you truly need and want to say.
  • Anticipate the other person's reaction to your message.
  • Choose words and body language that allow the other person to really hear what you're saying.
With written communication, make sure that what you write will be perceived the way you intend. Words on a page generally have no emotion – they don't "smile" or "frown" at you while you're reading them (unless you're a very talented writer, of course!)
When writing, take time to do the following:
  • Review your style.
  • Avoid jargon or slang.
  • Check your grammar and punctuation.
  • Check also for tone, attitude, nuance, and other subtleties. If you think the message may be misunderstood, it probably will. Take the time to clarify it!
  • Familiarize yourself with your company's writing policies.
Another important consideration is to use pictures, charts, and diagrams wherever possible. As the saying goes, "a picture speaks a thousand words." Also, whether you speak or write your message, consider the cultural context. If there's potential for miscommunication or misunderstanding due to cultural or language barriers, address these issues in advance. Consult with people who are familiar with these, and do your research so that you're aware of problems you may face.

Choosing the Right Channel

Along with encoding the message, you need to choose the best communication channel to use to send it. You want to be efficient, and yet make the most of your communication opportunity.
Using email to send simple directions is practical. However, if you want to delegate a complex task, an email will probably just lead to more questions, so it may be best to arrange a time to speak in person. And if your communication has any negative emotional content, stay well away from email! Make sure that you communicate face to face or by phone, so that you can judge the impact of your words and adjust these appropriately.
When you determine the best way to send a message, consider the following:
  • The sensitivity and emotional content of the subject.
  • How easy it is to communicate detail.
  • The receiver's preferences.
  • Time constraints.
  • The need to ask and answer questions.

Decoding – Receiving and Interpreting a Message

It can be easy to focus on speaking; we want to get our points out there, because we usually have lots to say. However, to be a great communicator, you also need to step back, let the other person talk, and just listen.
This doesn't mean that you should be passive. Listening is hard work, which is why effective listening is called active listening. To listen actively, give your undivided attention to the speaker:
  • Look at the person.
  • Pay attention to his or her body language.
  • Avoid distractions.
  • Nod and smile to acknowledge points.
  • Occasionally think back about what the person has said.
  • Allow the person to speak, without thinking about what you'll say next.
  • Don't interrupt.
Empathic listening also helps you decode a message accurately. To understand a message fully, you have to understand the emotions and underlying feelings the speaker is expressing. This is where an understanding of body language can be useful.


You need feedback, because without it, you can't be sure that people have understood your message. Sometimes feedback is verbal, and sometimes it's not. We've looked at the importance of asking questions and listening carefully. However, feedback through body language is perhaps the most important source of clues to the effectiveness of your communication. By watching the facial expressions, gestures, and posture of the person you're communicating with, you can spot:
  • Confidence levels.
  • Defensiveness.
  • Agreement.
  • Comprehension (or lack of understanding).
  • Level of interest.
  • Level of engagement with the message.
  • Truthfulness (or lying/dishonesty).
As a speaker, understanding your listener's body language can give you an opportunity to adjust your message and make it more understandable, appealing, or interesting. As a listener, body language can show you more about what the other person is saying. You can then ask questions to ensure that you have, indeed, understood each other. In both situations, you can better avoid miscommunication if it happens.
Feedback can also be formal. If you're communicating something really important, it can often be worth asking questions of the person you're talking to to make sure that they've understood fully. And if you're receiving this sort of communication, repeat it in your own words to check your understanding.

Friday, December 16, 2011

Your Donations are needed this year!!!!!

DECEMBER 17th 2011 from 12-4 pm!

4111 Old Petersburg Road, Martinez

It’s beginning to look a lot like Christmas and many families in the CSRA are wondering how they are going to be able to provide Christmas gifts to their children. There are too many children that are going without toys this holiday season but you can help!

Jonae’ Media and Rainbow of Augusta have joined forces with The US Marine Corp and their Toys for Tots drive this year. We will be collecting new, unwrapped toys for needy families. Not only will you have a chance to help a child in need this year with toys, you can also help to support our local Salvation Army and their homeless shelter with bedding. They are in desperate need of pillows, pillow cases, sheets, and blankets. They are finding it difficult to keep up with the demands of washing every pillow case after each use because of the volumes of people in the shelters. Do you have used toys sitting around the house that do not get used but don’t qualify for Toys for Tots? Bring them also. We will be taking used toys for donations to the Good Will.

So with a new or used toy, new or used pillow, and blankets, you can make a difference in the life of so many families in Augusta. Isn’t that what the holiday season is all about?

Please contact Jonae Media at 706-737-8688 for more information and directions.